Privacy Policy

Privacy Policy

EX REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016

Data Controller

This information is provided by ITALIAN LIFE STYLE S.R.L. (right away "Life 120”) - Tax ID code/P.IVA 14627831002 - with registered office in Via Ronciglione, 3, 00191 Rome - Italy, to all users of the site www.life120.com and of the site "negozio.life120.it" (hereinafter the "Site"), in order to inform them of the policy adopted for the protection of personal data and the commitment to protecting the privacy of users.

“Life 120” invites all users to carefully read this Privacy Policy, which applies both to the purchase of products and to simple navigation of the site.

Email address of the data controller: info@life120.it

Categories of Personal Data Collected

"Life 120" collects personal data necessary for registration and use of the services provided by the Site.

The user will be informed of the purpose of data collection and its use before it is acquired. In some cases, explicit consent for processing will be requested.

By way of example, the following personal data may be collected:

  • Name and Surname
  • Telephone number
  • E-mail address
  • Company data (if applicable)
  • Device information, browsing data, preferences and interactions on the site
  • Location data (e.g. city)
  • Survey responses, clicks, mouse movements, keyboard and touch screen events

If the user refuses to provide the requested data, it may not be possible to provide some services.

The use of cookies and other tracking tools is in compliance with current legislation and to ensure the proper functioning of the site.

Data Processing Methods

Data processing is carried out using electronic and/or telematic tools, with adequate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of personal data.

In addition to the Data Controller, external parties (technical service providers, hosting providers, marketing companies, administrative bodies, etc.) may also access the data, and are appointed as data processors, if necessary.

The updated list of data controllers can be requested by writing to info@life120.it.

Legal Basis and Purpose of the Processing

The processing of personal data occurs exclusively when at least one of the following conditions exists:
✅ The user has given consent for one or more specific purposes
✅ Processing is necessary for the performance of a contract or pre-contractual measures
✅ Processing is necessary to comply with a legal obligation
✅ The processing is necessary for the protection of a legitimate interest of Life 120 or third parties

The collected data is processed for the following purposes:

  • Provision of the requested services
  • Management of information and support requests
  • Compliance with legal obligations
  • Prevention of fraudulent activities
  • Remarketing and behavioral targeting activities
  • Statistics and user experience improvement

Contact Management and Communications with the User

Users may be contacted for commercial, informational, or support purposes. Communications may occur via email, telephone, or other means.

Data processed: First Name, Last Name, Email, Phone Number, Company Name.

Tools used for contact management:

  • Google Tag Manager (Ireland)
  • Hotjar Ltd. (Malta) for user behavior analysis
  • MailerLite And Mailchimp for email marketing management

SPAM Protection and Security

To protect the site from spam and fraudulent activity, Life 120 uses Google reCAPTCHA (Ireland), which collects usage data, clicks and mouse movements.

Advertising and Remarketing

User data may be used to show relevant advertisements through advertising services. remarketing.

Tools used:

  • Facebook Remarketing (Meta - Ireland)
  • Google Ads Remarketing (Google - Ireland)
  • Google Analytics Remarketing (Google - Ireland)

Users can manage their advertising preferences in their Google and Facebook service settings.

Data Transfer and Storage

Personal data is processed at the Data Controller's operational headquarters and may be transferred abroad if necessary.

Data is retained for the time necessary for the purposes for which it was collected:

  • Data relating to contracts and legal obligations: Retained until the end of the contract and subsequently for the time required by tax laws
  • Data collected for legitimate interest: Retained until such interest is satisfied
  • Data collected with consent: Retained until the user withdraws consent

At the end of the retention period, the data will be deleted and it will no longer be possible to exercise any rights regarding it.

User Rights

Users have the right to:
✅ Revoke consent at any time
✅ Access your data to check its use
✅ Request rectification or deletion incorrect or unnecessary data
✅ Obtain restriction of processing in certain cases
✅ Object to processing for legitimate reasons
✅ Receive your data in readable format and transfer them to another owner
✅ Submit a complaint to the Guarantor Authority of the protection of personal data

To exercise your rights, you can contact Life 120 at the address info@life120.it.

Changes to the Privacy Policy

Life 120 reserves the right to modify this Privacy Policy at any time. Users will be informed via updates on the website.

📅 Last updated: 01/01/2025

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